ADDING VALUE TO THE MAIL
The Postal Service launched several enhancements for business mailers Jan. 22, along with new prices for most USPS Mailing and Shipping Services.
MAILING SERVICES
One of the highlights is “2nd Ounce Free” pricing for mailers who use First-Class Mail automation and presort letters. They now can mail letters up to 2 ounces at the 1-ounce postage rate. 2nd Ounce Free pricing adds value for transaction mail customers ― particularly those who mail bills, invoices and statements. It’s ideal for adding marketing information or reply materials — or to upgrade to higher quality, heavier paper stock to help grab a reader’s attention.
After a successful incentive promotion in 2011, 2nd Ounce Free is no longer a limited time offer, but a new price for automation and presort letters (it does not apply to single-piece letters).
Other Mailing Services changes include a 1-cent increase to 45 cents in the price of a First-Class Mail stamp and a 3-cent increase to 32 cents in the price of a postcard. The additional ounce rate for single-piece letters remains unchanged at 20 cents. For PO Box customers, a new, shorter 3-month pricing option is being offered.
SHIPPING SERVICES
In Shipping Services, the Express Mail Flat Rate Box has made its debut. The box provides the same “If It Fits It Ships” convenience of the popular Priority Mail Flat Rate packaging. It comes in two versions, side loading and top loading, with the same cubic measurement (.342 cubic foot). For domestic shipping, the price is $39.95. For international, up to 20 pounds, the price is $59.95 to Canada and $74.95 for all other countries that accept Express Mail International. Find out more at Express Mail Flat Rate on usps.com.
Overall in Shipping Services, Priority Mail prices increased by an average of 3.1 percent and Express Mail prices by an average of 3.4 percent.
Downloadable price files for both Mailing and Shipping Services are available at the Postal Explorer website, pe.usps.com. General