Everyone is talking about it, but what is it? Is triggered direct mail a new trend? What is the buzz all about? Triggered direct mail is driving unprecedented results in marketing campaigns. When done right, it can enable marketers to make a truly meaningful connection with their prospects and existing customers, giving them the nudge..
Read MoreIn the age of the internet and social media, it’s easy to assume that digital marketing is the only way to reach consumers. However, the digital marketing world is noisy, crowded, and oversaturated. Research shows that businesses shouldn’t overlook direct mail marketing as a feasible option. Data Proves Direct Mail ROI Business leaders often make..
Read MoreDirect mail marketing campaigns can really stand out from digital mail campaigns. Around 78 percent of consumers tend to act directly to direct mail, whereas only 45 percent react to their e-mails right away. This behavior shows the higher value of direct mail compared to the flood of digital mail consumers receive every day. To..
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