In the age of the internet and social media, it’s easy to assume that digital marketing is the only way to reach consumers. However, the digital marketing world is noisy, crowded, and oversaturated. Research shows that businesses shouldn’t overlook direct mail marketing as a feasible option. Data Proves Direct Mail ROI Business leaders often make..
Read MoreDirect mail marketing campaigns can really stand out from digital mail campaigns. Around 78 percent of consumers tend to act directly to direct mail, whereas only 45 percent react to their e-mails right away. This behavior shows the higher value of direct mail compared to the flood of digital mail consumers receive every day. To..
Read MoreAs more mailers participate in the USPS Seamless Acceptance program, the topic of undocumented mail pieces is worthy of review. For many mailers, any assessments for undocumented pieced could be the most expensive ones they face. Unlike some of the other assessments that are passed onto the respective mail owners, assessments for undocumented pieces will..
Read More