Millennials becoming the principal drive in today’s economy, made businesses reevaluate the way they communicate and reach out to this demographic. Young adults ages 18 to 34 in the U.S. connect with brands in a very different and more engaging way than any other older age groups. It is expected to believe Millennials who were..
Read MoreThe idea that direct mail campaigns are a thing of the past is not only unsubstantiated, but it could also be hindering your marketing efforts. Granted, you can’t simply mail something and expect to see fantastic results. To ensure success with any mailer, best practices must be followed. Below are five steps to follow when..
Read MoreQuick poll question: How many unread emails are in your inbox right now? And for all of my “inbox zero” friends out there, how many emails from businesses do you automatically delete without even reading the subject line just to keep your inbox clean? People are forced to consider each and every direct mail piece..
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