Many times, marketers look at direct mail as an old-school choice that does not fit well in an omnichannel world. This is just not true. Direct mail helps you integrate online marketing with the physical world. Research shows people like and trusts direct mail across all generations. Direct mail is the tangible component of your omnichannel strategy. It is a physical piece that draws attention and then is remembered better than marketing that’s in digital channels.
When customers and prospects get a mail piece that ties to multiple channels, not only is your branding more effective, but your engagement goes up. Why? Attention spans are shorter, people are inundated with ads all day, and they are very busy in this fast-paced world, so reaching them multiple times across channels gives you more opportunity to get them to buy from you.
So exactly where does direct mail fit in an omnichannel strategy?
Because direct mail is a good fit in any phase of your campaign, you should include the channel to help boost your sales. Now, let’s look at a real example of how IKEA uses direct mail in an omnichannel strategy. IKEA is known for its catalogs that come to life when scanned with a cell phone to show you how its furniture will look in your home, but did you also know that it’s using email and social media in conjunction with the catalogs, not to mention TV and radio ads? Each channel feeds into the other and allows them to build up audiences across all channels, which increase sales.
Direct mail doesn’t have to include an AR or VR experience like IKEA, but it does need to tie into your online content and other channels. You want the flow for customers to be the same, no matter what channel they respond to, so create a workflow that accomplishes this. Of course, what they see first is based on where and how they respond; however, the overall flow should be driven by triggers based on what each person is doing along the way. Customer experience is the key to great omnichannel marketing. You can no longer put your money into just one channel, because you will not get enough bang for your buck. Omnichannel marketing allows you to create a complete campaign based on ease of use for your customers. Every customer is different so allowing them to respond in the most convenient way for them increases your ROI. Are you ready to get started?
Partnering with TC Delivers has been one of the best choices we made. We have worked with them for a number of years and it has always been a great experience. I know I can rely on them to give us the best service possible. The team at TC is top notch and I know the future will only bring better things. Our salesperson makes sure to keep us up to date with any mailing solutions we need.
We have used TC Delivers as our presort service for the past five years. Although our output volumes have significantly increased during this time, their knowledgeable staff has maintained the same high levels of quality, efficiency, and care with our mail. I look forward to our continued business together and highly recommend TC Delivers for anyone looking for a professional, reliable, and friendly presort service.
Great communication & collaboration while working with this vendor.
Very professional, great company to work with.
TC Delivers has been a great partner to work with. They helped create an outstanding team environment that helps us achieve our mailing/processing goals and demands whenever a new challenge arises.
TC Delivers has done a great job growing along with our company, keeping up with the increased business and higher monthly mailing volumes associated with that growth. Our salesperson is always on top of quotes for projects, helps keep us on point for our escrow balances, and her expertise has helped to find cost savings for our company. The Senior Data Processing Technician does an incredible job with all the day to day processing, as it runs seamless. His attention to detail helps to account for the accuracy he displays on all the Special Mailing projects, as well as the new projects that he has to implement that are thrown his way. TC Delivers is a top notch vendor to utilize when looking for savings and accuracy on all your mail solutions.
Our company has been working with TC Delivers for the last 7 years and have always been completely satisfied with their performance. They are customer service oriented and always meeting the time frames we have for sensitive jobs.
When our company first opened an office in Florida in 2012, we used TC to ship all of our mail for us. In 2014 our corporate office decided that we should be unified with all of our offices throughout the country so they moved us to another presort facility. We had many problems with that other facility (mailings not reaching their destination in a timely fashion, etc).
At the beginning of the year we switched back to TC and we could not be happier. We have not had customer complaints about mail not getting somewhere on time. Our salesperson is very helpful and is always willing to answer any questions we may have. We are very glad we are back with TC and will recommend them to anyone!
I’ve been extremely satisfied with TC Delivers customer support, professionalism, and quality of work. I have thrown many different projects at TC Delivers and they always comes through for us. My favorite part of dealing with them is they never reply to a request with “NO we can’t do that”, they always start out with “Let’s see what we need to do to take care of that for you” and that is “CUSTOMER SERVICE”. Our everyday mailings, proof of mail, fulfillment and presort is always taken care of very professionally, their pick-up drivers are on time and courteous.
We have solely used TC Delivers mailing services for 2 years. Our account managers work diligently to not only meet, but exceed our expectations. Any questions and new efforts are quickly answered and assisted in planning. It’s so refreshing to do business with an affordable and professional family-owned and operated company.
Our company goes to TC Delivers for all of our printing needs. They always respond quickly to our requests for quotes and get the product out to us in a very timely manner. We use them for mailers, informational cards and specialized projects as well. Their prompt service and outstanding customer service is what keeps us coming back!
We have been with TC Delivers for many years and we have been very pleased with their service for us. TC has friendly staff and drivers, willing to be of help even when we need extra services like trays & sleeves. Their pricing is very competitive and they are willing to work with us on large projects as well as small. We will be using them in the future and would highly recommend their services.
Working with TC Delivers has truly been a great all around experience. They accommodate our schedule changes, and the drivers always provide quality customer service. We appreciate our relationship with TC Delivers, and look forward to a continued partnership.
TC was easy to do business with and delivered the campaign that we needed several times.
I have had the pleasure of working with TC Delivers for the past 12 years. We have produced a number of projects together- both large and small, and a number of ongoing ones. During this time, the service has been outstanding and it is their attention to detail that really shines. Once I turn it over to TC Delivers, I no longer have to worry about it. And that more than anything says more about working with them- it’s nice to have a partner who walks the walk. I would whole-heartedly recommend TC Delivers for pretty much any direct mail and fulfillment project that you would have. It’s worry free!
TC Delivers has delivered consistent quality service to us for over five years. Their prompt, professional and reliable customer service is what sets them apart, saving us time and money without any headaches.
The staff over at TC Delivers helps our daily mailings fulfill with ease. They are always eager to help, and wonderful to work with.