The Postal Service has updated its requirements for the Picture Permit Indicia (PPI), which provides organizations the opportunity to include their corporate logo, brand images, or trademarks in the permit indicia space of First-Class Mail® automation letters and postcards, and all USPS Marketing Mail™ letters. The addition of images to the permit imprint indicia has the potential of increasing open rates and enhancing the value of the mail.
Related:
Picture Permit™ Indicia (PPI) Fact Sheet
A quick overview of the benefits of PPi, how to participate, and who to contact with questions … (click to read)
Picture Permit Indicia (PPI) Product Requirements
A guide to the PPi program that includes the following: background and product description, product parameters, registration and application requirements, mailing submission requirements, permit imprint requirements, picture permit design requirements, technical information, and program office contact information … (click to read)
Picture Permit Indicia (PPI) FAQ
Frequently asked questions about the Picture Permit™ Indicia (PPI) program. Topics include a general overview, pricing, participation, authorization process, commingling, Mail Service Providers … (click to read)