Preparing for Informed Delivery Promotion

March 13, 2019

A new offering for 2019 in the United States Postal Service® (USPS®) promotion and incentives program is the Informed Delivery Promotion, which runs from September 1 through November 30 of 2019. Registration for this promotion starts on July 15, 2019 and runs through November 30, 2019.

The goal of this promotion is to increase the adoption rate of Informed Delivery by offering a 2% discount on postage to mailers who leverage Informed Delivery to reach their target audience through the Informed Delivery digital channel.



You may be asking: this promotion is months away, why do anything about it now? Mailers definitely need to be thinking about this promotion now, as it involves advance planning of mailpieces and campaigns. Also, if you have not yet submitted an Informed Delivery campaign, you need to become familiar with that process, determine which submission method best meets your needs, and try submitting some campaigns to get some experience under your belt.


Campaign planning

Mailers should be taking a look at their planned mailings for 2019 and determine which mailings may be candidates for Informed Delivery campaigns. The goal of Informed Delivery, from a business mailer perspective, is to increase the reach and touch points of your physical mailpieces by offering Informed Delivery participants the opportunity to interact digitally in their delivery notification emails. To optimize the effectiveness of these campaigns, mailers should carefully plan the design of their mailpiece and what web content they want to offer to the recipients.

The mailpiece design is important, regardless of whether you plan to use the gray scale USPS scanned images of your mailpiece or use color replacement images for your campaigns. In either case, pay special attention to how the mailpiece will appear to the recipient in their email notifications. The goal is to attract attention and encourage recipients to click through to your digital message. If the addressed side of your mailpiece is not particularly attention-getting, you may wish to use a color replacement image, you may wish to change the design of the addressed side of the piece, or perhaps do both.

You will also want to spend some time working on the design of your ride-along image for the campaign. This is the image that the recipient clicks on to access your digital content. Again, this should be designed to grab attention and encourage recipients to click through.

You’ll also want to plan ahead for your digital content and create new content or modify existing content as appropriate. Consider what the goal of your physical mailpiece is and offer the same calls to action in your digital content.



The USPS has many resources available to business mailers to become familiar with Informed Delivery campaigns. The best place to start is the USPS web site. This site has links to many guides, FAQs, and other valuable resource. You may also contact the USPS at or 1-877-329-7206. Many Mail Service Providers and mailing software providers also provide assistance with submission of Informed Delivery campaigns, so check with your providers to take advantage of this help.

What Our Customers Are Saying

  • Partnering with TC Delivers has been one of the best choices we made. We have worked with them for a number of years and it has always been a great experience. I know I can rely on them to give us the best service possible. The team at TC is top notch and I know the future will only bring better things. Our salesperson makes sure to keep us up to date with any mailing solutions we need.


  • We have used TC Delivers as our presort service for the past five years. Although our output volumes have significantly increased during this time, their knowledgeable staff has maintained the same high levels of quality, efficiency, and care with our mail. I look forward to our continued business together and highly recommend TC Delivers for anyone looking for a professional, reliable, and friendly presort service.

    Insurance Industry

  • Great communication & collaboration while working with this vendor.

    State/City/County Government

  • Very professional, great company to work with.

    State/City/County Government

  • TC Delivers has been a great partner to work with. They helped create an outstanding team environment that helps us achieve our mailing/processing goals and demands whenever a new challenge arises.


  • TC Delivers has done a great job growing along with our company, keeping up with the increased business and higher monthly mailing volumes associated with that growth. Our salesperson is always on top of quotes for projects, helps keep us on point for our escrow balances, and her expertise has helped to find cost savings for our company. The Senior Data Processing Technician does an incredible job with all the day to day processing, as it runs seamless. His attention to detail helps to account for the accuracy he displays on all the Special Mailing projects, as well as the new projects that he has to implement that are thrown his way. TC Delivers is a top notch vendor to utilize when looking for savings and accuracy on all your mail solutions.

    Financial Services Organization

  • Our company has been working with TC Delivers for the last 7 years and have always been completely satisfied with their performance. They are customer service oriented and always meeting the time frames we have for sensitive jobs.

    Furniture Chain

  • When our company first opened an office in Florida in 2012, we used TC to ship all of our mail for us. In 2014 our corporate office decided that we should be unified with all of our offices throughout the country so they moved us to another presort facility. We had many problems with that other facility (mailings not reaching their destination in a timely fashion, etc).
    At the beginning of the year we switched back to TC and we could not be happier. We have not had customer complaints about mail not getting somewhere on time. Our salesperson is very helpful and is always willing to answer any questions we may have. We are very glad we are back with TC and will recommend them to anyone!

    HOA Management

  • I’ve been extremely satisfied with TC Delivers customer support, professionalism, and quality of work. I have thrown many different projects at TC Delivers and they always comes through for us. My favorite part of dealing with them is they never reply to a request with “NO we can’t do that”, they always start out with “Let’s see what we need to do to take care of that for you” and that is “CUSTOMER SERVICE”. Our everyday mailings, proof of mail, fulfillment and presort is always taken care of very professionally, their pick-up drivers are on time and courteous.

    Insurance Industry

  • We have solely used TC Delivers mailing services for 2 years. Our account managers work diligently to not only meet, but exceed our expectations. Any questions and new efforts are quickly answered and assisted in planning. It’s so refreshing to do business with an affordable and professional family-owned and operated company.

    Direct Mail Catalog Provider

  • Our company goes to TC Delivers for all of our printing needs. They always respond quickly to our requests for quotes and get the product out to us in a very timely manner. We use them for mailers, informational cards and specialized projects as well. Their prompt service and outstanding customer service is what keeps us coming back!

    State/City/County Government

  • We have been with TC Delivers for many years and we have been very pleased with their service for us. TC has friendly staff and drivers, willing to be of help even when we need extra services like trays & sleeves. Their pricing is very competitive and they are willing to work with us on large projects as well as small. We will be using them in the future and would highly recommend their services.

    International Non-Profit

  • Working with TC Delivers has truly been a great all around experience. They accommodate our schedule changes, and the drivers always provide quality customer service. We appreciate our relationship with TC Delivers, and look forward to a continued partnership.

    Recycling Industry

  • TC was easy to do business with and delivered the campaign that we needed several times.

    Healthcare Provider

  • I have had the pleasure of working with TC Delivers for the past 12 years. We have produced a number of projects together- both large and small, and a number of ongoing ones. During this time, the service has been outstanding and it is their attention to detail that really shines. Once I turn it over to TC Delivers, I no longer have to worry about it. And that more than anything says more about working with them- it’s nice to have a partner who walks the walk. I would whole-heartedly recommend TC Delivers for pretty much any direct mail and fulfillment project that you would have. It’s worry free!

    National Franchise Owner

  • TC Delivers has delivered consistent quality service to us for over five years. Their prompt, professional and reliable customer service is what sets them apart, saving us time and money without any headaches.

    Logistics Industry

  • The staff over at TC Delivers helps our daily mailings fulfill with ease. They are always eager to help, and wonderful to work with.

    Credit Union