Self-Mailers are really versatile and allow you plenty of room for creativity to grab attention quickly. You can fold them in fun ways, too. Best of all, they are cost-effective. Color images are really important for self-mailers. Colors make your piece unique and help convey your message.
When do self-mailers work best?
There is no one best format. As a matter of fact, the more unique the format, the more engaged your prospects and customers will be. Think beyond the standard layouts. As with any type of direct mail, there are some pitfalls you need to keep an eye out for such as:
There are so many creative things to do with self-mailers that just don’t work for envelopes and postcards. Test out some new ideas and see what your prospects and customers think. Consider folding in a different way. Don’t just take an 8.5 x 11 sheet and tri-fold it. Be unique. You could try a four-panel fold in from an 18 x 27 sheet; this would cut out so that the top panel folding down would be 6 x 9 then the left panel would be the same size, so would the right and bottom. Once folded, the final fold would be below the mail panel. This makes for a memorable experience for your prospects and customers. They do not get a self-mailer like that every day. Of course, there are tons more folds you can create that are different. Check out some ideas at: FoldFactory.com.
Consider ideas beyond folds, too. You can have die cuts on the inside panels, you can use foil stamping or embossing to have areas really stand out. There are fun ways to grab attention on a self-mailer that people do not see every day. Not all of them will fall in your budget. But if you take time to research options, you will find something that you can afford and helps increase your ROI. Are you ready to get creative?
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